The people of the world no longer live in isolation. Information flows across borders. Movies, TV, VCR, and FAX tell us instantly about other people, how they live, what they enjoy. People make comparisons. Anybody wishes to live like somebody else. Anybody else lives better, so everybody supposes.
How may people live as other people live? People blame their plight on to the government and its leaders, or to management and its leaders. They may be correct. But will change in leadership assure better living? What if the new leaders are no better? How could they be? How much time have new leaders to demonstrate that they have brought a better life? In other words, how patient are people? What are the criteria that people use for judgment?
By what method could new leaders bring improvement in living? Do they possess knowledge requisite for improvement? What characteristics ought a leader to possess? Will best efforts bring improvement? Unfortunately, no. Best efforts and hard work, not guided by new knowledge, they only dig deeper the pit that we are in. The aim of this book is to provide new knowledge.
Knowledge necessary for improvement comes from outside.
The basic problem anywhere is quality. What is quality? A product or a service possesses quality if it helps somebody and enjoys a good and sustainable market. Trade depends on quality.